Transformational Leadership. Episode 14 Influence - Tools of PersuasionTransformational Leadership. Episode 14 Influence - Tools of Persuasion
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Streaming Video, 2011
Current format, Streaming Video, 2011, , Available.
Streaming Video, 2011
Current format, Streaming Video, 2011, , Available. Offered in 0 more formats
Effective leaders should never rely solely on formal authority; they should also be able to persuade. In the first of two lectures on persuasion, focus on two weapons of influence: authority (the necessity for people to obey authority figures and roles) and commitment (behaving in a manner consistent with prior actions).
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