The Book of Business Awesome
How Engaging your Customers and Employees Can Make your Business ThriveeBook - 2012
The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The second part (flip side) of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
Publisher: New York : John Wiley & Sons, Ltd., 2012.
Branch Call Number: Downloadable Ebook
Characteristics: 1 online resource