The Ultralight Startup

The Ultralight Startup

Launching A Business Without Clout or Capital

Book - 2012
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When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this book will help and inspire you to pursue your passion while avoiding some of the mistakes I made.It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest?Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tec
Publisher: New York : Portfolio/Penguin, c2012.
ISBN: 9781591844860
159184486X
Branch Call Number: 658.11 BAPTISTE
Characteristics: viii, 230 p. ; 22 cm.

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